Partnership
Shape the decision.
Win the customer.
Molly is Denmark's most recognized shopping assistant. We connect your brand with high-intent shoppers at the exact moment they decide what – and where – to buy.
If you're not part of the decision, you're not part of the sale.
The product
Meet Molly
The shopping assistant that's there when the buying decision is made.
Molly lives right in the user's browser and apps, helping automatically throughout the entire shopping journey – from inspiration and product search to the final decision.
Molly finds discount codes, compares prices, rates webshops, suggests alternatives and tracks prices – and only shows information when it's relevant.
For users, that means less research, more confidence and better purchases. For webshops, it opens up a new way to influence the decision exactly where it's made.
Three decisive moments
Molly is there for the entire buying decision
Molly is present wherever users shop. That lets you win new customers, convert your existing traffic and build a relationship after the visit.
Win the customer
When they shop with your competitors
Molly can introduce you while the user is actively considering a purchase from a competitor. If you have a better price, a relevant offer, better service or other strong advantages, Molly can highlight them exactly when the user is open to choosing differently.
Convert the customer
When they shop with you
When Molly users visit your webshop, Molly helps remove doubt and support the purchase. Highlight great reviews, competitive prices, free shipping and returns, price guarantees or relevant discount codes – while cutting out unnecessary competitor noise.
Keep them interested
When they're not ready to buy yet
A visit doesn't have to end in a purchase to be valuable. Users can save products, set price alerts and follow your webshop – and get notified when the price drops or a relevant offer comes along.
Win the customer at your competitor's. Convert them at yours. Keep the interest alive if they're not ready yet.
Data & insights
Molly is already part of how Danes shop
A comprehensive Danish consumer study conducted by Quantic shows that Molly has built a strong position among Danish online shoppers.
In the study, Molly is the most recognized shopping extension among the services measured, well ahead of the international alternatives on the Danish market.
The study also shows that Molly is present at some of the most important moments of the buying journey – when consumers look for discounts, compare prices and decide where to shop.
Molly isn't just installed – she has become part of how Danes shop online.
Aided brand awareness
Number of Danish consumers who recognize the name, among shopping extensions
An attractive audience for brands in fashion, beauty, home, lifestyle, family and more.
An attractive life stage with established shopping habits and many purchases across the household.
An audience with strong purchasing power, shopping across many product categories.
From interest to purchase
Four ways Molly helps you win more sales
Give shoppers more reasons to choose you
Highlight your competitive advantages when they matter:
- Better/lowest price
- Discount codes and exclusive offers
- Free shipping and returns
- Price guarantee
- Wider or better selection
- Fast delivery and other strong USPs
Remove doubt before it costs you a sale
Use Molly as an extra layer of reassurance:
- Strong ratings and reviews
- e-mærket and other certifications
- Confirmation that the webshop is trustworthy
- Positive third-party mentions
- Messages like “Good choice” or “You've chosen a trustworthy webshop”
Keep shoppers closer to the purchase
Reduce the things that can send customers away mid-journey:
- No unnecessary competitor messaging
- No prompts to keep price shopping
- Discount codes, if any, used proactively
- Confirm when Molly can't find the product cheaper
- Purchase-driving messages in relevant situations
- Focus on moving shoppers toward checkout
Keep the interest alive
Stay connected, even when shoppers don't buy right away:
- Save products to wishlists
- Price alerts on saved products
- Notifications when prices drop
- Follow the webshop
- Notifications about new offers and discounts
Trust built over time
Users love Molly
Partnership model
A partnership built around the value Molly creates
Molly can both win new customers and increase the value of your existing traffic. That's why the partnership model is tailored to where and how Molly should create value for you.
1. Win new customers
Offsite · Media & performanceMolly sends relevant shoppers to you from other buying situations.
2. Convert more
Onsite · CPA / SubscriptionMolly helps more of your existing visitors complete their purchase.
3. Combine
Onsite + OffsiteUse Offsite to win customers and Onsite to convert more of your traffic.
Convert more of the traffic you have. Win the traffic you don't have yet.
Wherever customers shop
Available across platforms
Molly follows the user across mobile, tablet and desktop – so the shopping assistant is there no matter where the buying journey starts or ends.
Mobile
iPhone: Safari extension + iOS app
Android: Molly app with built-in shopping browser + Firefox
Tablet
iPad: Safari extension + iOS app
Android tablets: Molly app with built-in shopping browser + Firefox
Desktop
Mac: Safari + App, Chrome and Edge
PC: Chrome, Edge and Firefox
One shopping assistant. Across devices, browsers and the entire buying journey.
Should Molly work for you?
Be there when the decision is made
Molly is already there when +465,000 weekly users shop online. As a partner, you can win new customers, convert more of your existing traffic and make your advantages visible when they matter most.
Let's find the partnership model that creates the most value for you.