Molly privacy policy

Understand what we collect and what it's used for

The main purpose of Molly's use of data is to provide the best possible product experience that helps our users save time and money. This will be done in the most secure way possible, where it is not possible to identify the individual user.


This privacy policy ("Privacy Policy") explains how Molly collects and processes information from users of the website, software applications and other online services. Molly's services include, but are not limited to, the Molly extension for web browsers ("Extension"), the Molly mobile application ("Mobile App") and the website located at ("Website" ).

If we ever need additional personal information for a particular reason, we will tell you and ask for your permission. Molly has links to other websites (such as online stores) that we do not own, operate or control, and they have their own controlling privacy policies that you should review.


The Molly Browser Extension (Extension) collects data only on shopping sites that Molly is explicitly configured to support. On other pages, however, Molly can see the URL visited and can tailor targeted info to it.

The Extension reports back certain events to tell when a user interacts with it or performs an action in a webshop supported by Molly. These events enable the core functionality of the extension and provide information on how to improve the user experience. None of the information we collect from these events contains any personally identifiable information(PII) such as names or email addresses. We also do not collect sensitive information such as credit card numbers, phone numbers or passwords.

This information is collected:

  • When a user visits a web page, the extension looks at the domain to determine if it is a web shop that Molly supports. On supported web shops, the extension forwards information about what type of page it is to determine the appropriate action to take (e.g. applying coupon codes, displaying reviews and messages).
  • When testing coupon codes, the extension monitors whether it works and how much the user has saved, to improve the algorithm that determines the best available coupon codes.
  • The extension looks for manually entered coupon codes to identify coupon codes it does not know. These coupon codes are only shared with other users if the original user gives us explicit permission to do so. It is therefore important that you as a user do not share coupon codes that are exclusively reserved for selected persons.
  • On supported web shops, the extension will see the number of visits, the total amount of the basket, the number of transactions and the order total. 
  • The extension collects general product information such as price and availability.
  • Molly never sells any information that enables third parties to gain insight into the behaviour of individual users. 
If you create an account with us

Molly has some features that work better or require you to create an account linked to your email. Here you can also save other information such as your name and picture, and we link your personal choices (e.g. settings and saved products) to your account. This makes it easier for you to use Molly across platforms. For example, if you save a wish in Molly via your iPhone, you will also be able to access it via PC.

With an account, Molly helps you remember and possibly restore:

  • saved products
  • your lists/wishes
  • webshops you follow

This is typically the information that you actively choose to save.

At Molly, we have a clear distinction between your online behavior (via the browsers you have given Molly access to) and the information associated with your account. This means that we cannot connect our data about your online behavior to your account and thus to you. So when you visit 20 different webshops one day, we will centrally store that the same user has visited these webshops, but we will not know that this user is you, even if you have chosen to create an account with us.

Technical information.

Molly extension automatically collects information to ensure that our service works properly on different devices and browsers. This includes data such as:

  • the type of device you use
  • unique device ID (if available)
  • operative system
  • browser type
  • IP address
  • event stamp
  • error logs

This data allows us to ensure that Molly's service is working properly and to make your experience better and to detect and prevent fraud. To help us coordinate our communication and marketing campaigns and to understand how our users interact with our service, we use common digital tools that allow us to see if you have visited a link or generally interacted with Molly.

How we use cookies and similar technologies

Like most online services, Molly Enlargement uses cookies to collect some of the data described in this Privacy Policy. These help deliver Molly's service, analyse engagement and usage, and provide a relevant and personalised shopping experience.

Some cookies may be temporary ("session cookies" like those used to navigate your browser) and disappear when you close it. Others last longer ("persistent cookies", like when you ask a website to remember your login) and are stored on your computer until you delete them.

Our use of cookies and similar technologies falls into the following general categories:

  • Important: We may use cookies, web beacons or other similar technologies that are necessary for the operation of our websites, services, applications and tools. This includes technologies that allow you to access our websites, services, applications and tools; that are necessary to identify irregular behavior on the website, prevent fraudulent activity and improve security; or that allow you to make use of our features such as shopping carts, saved search or similar features;
  • Performance: We may use cookies, web beacons or other similar technologies to assess the performance of our websites, applications, services and tools, including as part of our analytical practices to help us understand how our visitors use our websites, determine whether you have interacted with our messages, determine whether you have viewed an item or link, or to improve our website content, applications, services or tools;
  • Functionality: we may use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our websites, services, applications or tools. This may include identifying you when you log in to our Sites or keeping track of your specified preferences, interests or previously viewed items so that we can improve the presentation of content on our Sites;
  • Marketing: We may use first-party or third-party cookies and web beacons to deliver content, including ads, relevant to your interests on our websites or on third-party websites. This includes using technologies to understand the usefulness to you of the ads and content that have been delivered to you, such as whether you have clicked on an ad.

If you want to disable cookies completely, your browser or mobile device may have an option to do so. For more information, including instructions on how to disable cookies, please visit:

Your choices to manage your data

We've made it easy to opt out of Molly's service at any time.

If you wish to stop using the Molly extension, we have created a guide on our website on how to uninstall the extension and if you have any challenges, you can always contact us by sending an email to

The website

When you visit our website, information is collected about you, which is used to customise and improve our content and to add value to what is displayed. If you do not want information to be collected about you, you should delete your cookies and refrain from further use of the website. In the sections below we have explained what information is collected, its purpose and which third parties have access to it.

The website contains cookies from third parties, which may include to varying degrees:- Google Analytics.

Personal data

Personal data is any information that can be attributed to you in one way or another. When you use our website, we collect and process a range of such information. This happens, for example, during ordinary interactions on the website such as signing up for our newsletter, participating in a competition/survey, registering as a new user/subscriber or otherwise using the services of our website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on. To the extent that you explicitly consent and enter the information yourself, we also process: Name, phone number and email, address. This typically happens in connection with you creating a login or signing up for our newsletter.


The website uses "cookies", which is a text file stored on your computer, mobile or similar device for the purpose of recognising it, remembering settings, performing statistics and targeting ads. However, cookies cannot contain malicious code such as. virus.

It is possible for you to delete or block cookies. You can do this by following these instructions: If you follow the instructions and delete or block cookies, the ads you see will only become less relevant to you, while they will appear more frequently. At the same time, you may also risk that the website does not work optimally and that there is content that you cannot access.


We will process your personal data securely and confidentially in accordance with applicable legislation, including the GDPR and the Data Protection Act.Your data will only be used for the purpose for which it was collected and will be deleted when that purpose has been fulfilled or is no longer relevant.We have taken technical and organisational measures to prevent your data from being accidentally or unlawfully deleted, disclosed, lost, altered or disclosed to third parties, misused or otherwise processed in breach of the law.


The information is used to identify you as a user of the website and to provide you with the services you have requested, such as receiving newsletters. In addition, we use the information to optimise and improve our services and content.

Period of storage

We keep information for the period of time permitted by law and delete it when it is no longer necessary or relevant. The period depends on the nature of the information and the reason for retention. It is therefore not possible to give a general timeframe for when information is deleted.

Disclosure of information

Data about your use of the website, which ads you receive and possibly click on, geographic location, gender and age segment, etc. is disclosed to third parties to the extent the information is known and if we use third parties. You can see which third parties are involved in the Cookies section above. The information is used for targeted advertising.

In addition, we use a number of third parties to store and process data. These process data solely on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and e-mail etc. will only take place if you yourself consent to this. We only use data processors in the EU or in countries that can provide adequate protection for your data.

Insights and complaints

You have the right to know what personal data we process about you in a common format (data portability). You can also object to the use of the data at any time. You can also withdraw your consent to the processing of your data. If the data processed about you is incorrect, you have the right to have it corrected or deleted. This can be done by contacting: If you wish to complain about our processing of your personal data, you also have the option of contacting the Data Protection Authority. If you no longer want us to process your personal data or if you want us to restrict the processing of your personal data, you can also send us a request to this effect to the above e-mail address.

Owner and publisher of Molly

The website and the Molly extension are owned and published by: Bownty Nova Aps

Lautruphøj 5-7
2750 Ballerup
Cvr: 40199497
Phone: 50502557