About us

Your invisible ally

In Denmark we trust each other. Even people we have never met. That is how our everyday life is built. But that same trust is what can hurt us online. The digital world keeps changing and makes it ever harder to know who to trust and when we are about to be deceived.

We understand that it can be hard to see through it all. And that it can be confusing to navigate the vast internet shopping mall. It can actually be quite a challenge to figure out how to make the best purchase online — even if you are a bargain hunter.

What are we fighting for?

That is why we at Molly are fighting to make online shopping more transparent. We are an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the product cheaper elsewhere? Is the site trusted? What do the reviews say? Completely free.

Transparency

Our goal is to help you by creating more transparency in online shopping. We believe that should be a standard, because it puts the consumer in a better position.

With Molly by your side you automatically get tips that can save you time and money. We will never tell you what to do — that is entirely up to you. But we promise you will be surprised by what your invisible ally can do for you.

How does Molly make money?

Molly is financed by our partners, and we charge no direct fees from our users. It is our users who make it possible for us to earn money through advertising partnerships, including price comparison portals and affiliate marketing.

We earn money by referring customers to products or stores and/or by increasing conversions on a given webshop. While Molly always strives for relevant and useful information, as a commercial product it will in many cases simultaneously favour an advertiser.

How was Molly created?

The Molly app was founded in autumn 2021 by three passionate entrepreneurs: Mads, Peter and Simon. With our different backgrounds and expertise, we have together created an app that makes it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms.

Danish entrepreneurship 🇩🇰

Based in Denmark, the Molly app helps more than 452,000 Danish consumers save money and get better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform.

The team behind Molly:

Peter Alexanian

Business

Simon Gough

Creative

Mads Kessel

Tech

Thor Stenbæk

Software developer

Lea Hansen

User support

Frederik Woloszynski

AI/ML developer

Victoria Vilhelmsen

User support

Nathan Ferreira

Software developer

Rohit Varghese Koshy

Software developer

Thea Porsdal

Product Designer