About us

Your invisible ally

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair.

But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy.

What are we fighting for?

That's why here at Molly we strive to make online shopping more manageable. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? Is the site e-labeled? What do the reviews say? And we give you the answers in a tiny square on the right-hand side of your browser. All for free. Easy, right?


Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop.

With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you.

How was Molly born? 

The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms.

Danish entrepreneurship 🇩🇰

Based in Denmark, the Molly app helps more than 225,000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers.

The team behind Molly:

Unfortunately, Chrome doesn't support extensions like Molly on Android phones, so you'll have to get used to opening a browser other than Chrome to shop. At least if you don't want to miss out on Molly's discounts, better prices and alerts.

You have 3 options:

1. Test our Molly browser now (beta)

We're working on an Android app for online shopping - which you can use instead of your browser. It will feature everything you love about Molly, and you can experience that as a beta tester if you're curious, can live with small bugs and want to influence our development.

Become a beta tester here
2. Get notified when Molly browser is ready

Sign up with your email here and you'll be notified directly when the Molly browser is fully developed for shopping on your Android phone.

Thank you! We'll let you know right away - but there's one thing missing...

these steps will ensure that Molly is automatically installed on your Android phone as soon as it's ready to use.
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3. Use Kiwi as browser (with minor bugs)

It is possible to install Molly as an extension to the Kiwi browser, which is not developed by us. Therefore, you may experience small errors, such as Molly not popping up with the information you would otherwise have received.

See how here
Peter Alexanian


Simon Gough


Mads Kessel


Thomas Jepsen

Software developer

Lea Hansen

User support

Victoria Vilhelmsen

User support

Coming soon

Software developer

Coming soon

Software developer

Contact us

If you don't ask, you won't get an answer!

Contact us and tell us what we can do for you. You can fill in the contact form, write an email or call us:

Thank you very much for your message. We will contact you as soon as possible!
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