About us

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair.

But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy.

That's why here at Molly we strive to make online shopping more manageable. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? Is the site e-labeled? What do the reviews say? And we give you the answers in a tiny square on the right-hand side of your browser. All for free. Easy, right?

Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop.

With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you.

The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms.

Based in Denmark, the Molly app helps more than 225,000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers.