What is a Børsen Gazelle?
Every year, the Danish business daily Børsen names the country’s gazelle companies – businesses that grow both steadily and fast. To become a Gazelle, a company must have increased its revenue or gross profit in each of the last four financial years and at least doubled it over the period. In other words, it rewards sustained growth, not one good year.
From idea in 2021 to Gazelle in 2026
Molly was founded in autumn 2021 by three entrepreneurs: Mads, Peter and Simon. The idea was simple: it should be easy to find the best price when you shop online. Today Molly finds discount codes, compares prices, shows reviews and warns you about web shops to be careful with – on iPhone, Mac and PC. The growth has come from more and more people taking Molly shopping and recommending her to others.
Thank you to everyone who uses Molly
This award is yours. Every day, Molly helps people find discount codes, compare prices and avoid bad web shops – and you are the ones who made this growth possible. Thank you for shopping smarter with us.
What does it mean for you?
Molly is still free to use. The award is a pat on the back, but we mostly see it as a commitment: we’re putting the growth into making Molly even better, with more discount codes, more shops and even sharper help finding the best price.