Makeup trends that are trending right now 💄👌

Discover the makeup that's trending the most in Black Week 2025. Molly analyzes shopping data from 440,000 users and displays popular foundations, mascaras, palettes and lip products - along with the cheapest price and secure discount codes.

See list →

See popular makeup right now. Molly is used by 450,000+ Danes to find the best prices and valid discount codes for your beauty purchases.

Makeup

What makeup products are Danes looking for most in Black Week 2025? 💄🔥

Makeup is one of the fastest growing beauty categories during Black Week 2025. Danes use the period to stock up on their favorite products, discover new trends and find great deals on both high-end and budget makeup.
Molly makes the experience significantly easier by automatically comparing prices, testing discount codes and showing safe webshops - avoiding fake offers, counterfeit products and unauthorized beauty stores.

With shopping data from 440,000 Molly users, we can see exactly which makeup products are trending the most.

Foundations & base products top the searches

During Black Week, the demand for these products skyrockets:

  • foundation
  • concealer
  • primer
  • setting spray
  • powder

Popular brands in Molly's data:
NARS, Too Faced, Maybelline, Fenty Beauty, MAC, Charlotte Tilbury, Clinique, L'Oréal Paris.

Many users use Molly because:
✔ discount codes often work in beauty shops
✔ some shops are not authorized retailers
✔ prices vary significantly
✔ Molly shows the cheapest store right now

Mascara is a "high volume" category in Black Week

The most popular mascaras of the year:

  • Benefit BADgal Bang
  • Maybelline Lash Sensational
  • Lancôme Hypnôse
  • Clinique High Impact
  • MAC Extended Play

Mascaras are popular in gift boxes - and here Molly helps you find shops where both price and delivery are important.

Eyeshadow palettes are a hit with young and old alike

Top trend in 2025:

  • Urban Decay Naked Palettes
  • Anastasia Beverly Hills Modern Renaissance
  • Huda Beauty Palettes
  • Morphe
  • NYX Ultimate Shadow Palette

Sequins vary greatly in price between shops - Molly tests discount codes and compares alternatives, saving users time and money.

Lip products are explosively popular during winter

Special:

  • lip oils
  • lip gloss
  • matte lipsticks
  • lip liners
  • liquid lipsticks

Popular brands:
Dior, Fenty, NYX, KVD Beauty, MAC, Maybelline.

Lip oils (especially Dior Addict Lip Glow Oil) are one of the most searched beauty products of the year.

Makeup for gifts: Sets and bundles explode in November

Popular gift categories:

  • mascara + primer set
  • lip kit
  • mini pallets
  • beauty calendars
  • highlighter + blush kits

Here, many users take advantage of Molly's automatically tested discount codes to get the most out of Black Week.

Beauty scams & fake shops are a real problem - here Molly shines

Makeup is a risky category because many "cheap beauty shops" are not licensed.
This means risk of:

  • counterfeit goods
  • illegal ingredients
  • expired makeup
  • fake discount codes
  • unauthorized imports

Molly helps by:
✔ flagging unsafe shops
✔ comparing authorized retailers
✔ testing all discount codes
✔ showing only trustworthy alternatives
✔ saving the user time and risk

Conclusion

Makeup is one of the most popular categories in Black Week 2025.
With Molly, users get a big head start:

  • Automatic price comparison
  • valid discount codes
  • safe beauty shopping
  • Real-time data from 440,000 Danes

Perfect for finding both everyday favorites and new beauty trends.

How to find the best makeup in Black Week 2025 with Molly

When you're shopping for makeup during Black Week 2025, there are tons of stores, promotions and discount codes to keep track of. Molly makes the process simple and safe.

When you open a makeup product, Molly automatically displays:

  • where it is cheapest
  • Discount codes that actually work
  • whether the webshop seems safe and authorized
  • Alternative shops with perhaps better prices or faster delivery

In addition, Molly uses shopping data from 440,000 users to show which products are popular and in demand right now.

Molly helps you avoid:

  • fake beauty stores
  • unauthorized resellers
  • Discount codes that do not work

In a nutshell: Molly makes your makeup shopping during Black Week 2025 cheaper, easier and far more secure.

Peter

About the author

CCO at Molly - commercial growth leader focused on customer acquisition, retention and scaling digital consumer products through data-driven strategies and strong partnerships.

Ready to try Molly?