Peter is Chief Commercial Officer at Molly, where he is responsible for growth strategy, customer acquisition and retention across markets. With over 10 years of experience in digital business development, partnerships and performance-driven growth, he has a strong track record in scaling consumer products through data-driven decisions and strategic commercial initiatives.

At Molly, Peter works to expand the user base, strengthen engagement and maximize customer lifetime value through optimized go-to-market strategies, partnerships and retention programs. He bridges product, marketing and business development to ensure sustainable - and profitable - growth.

Previously, Peter has led commercial teams in fast-scaling tech environments, driving measurable results in customer acquisition, loyalty strategies and revenue growth. When not working on growth, he immerses himself in consumer psychology, product-led scaling and new business models in the subscription and platform economy.

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