Simon is Creative Lead at Molly, where he is responsible for the entire creative universe - from marketing strategy to visual identity and user experience. He has over 12 years of experience in branding, digital design and performance marketing, combining a flair for aesthetics with analytical skills to optimize campaigns and build strong brands. In his role at Molly, Simon works closely with the growth team and product development to ensure that creative solutions are not only visually appealing, but also drive user engagement and conversion. He has previously led app and website redesigns, launched integrated social media campaigns, and developed creative concepts for target audiences such as female 18-35 and Gen Z.